When I grow up, I want to work in advertising
November 28, 2007
“I want to be so far removed from day-to-day business that I’ll need a crane to pull my bloated head out of my ass.”
Why do we do it? Why do we aspire to so many of the things parodied in this video? It’s not just us in and around advertising and marketing either. It’s all of us, it’s the nature of the corporate ladder, the rat-race, and maybe even competitive spirit. Are we all condemned to this vapid life?
In 15 years, the percentage of American GDP accounted for by consumer spending has gone from 63% to 70%. That jump should be so profoundly startling that it makes any American run for the hills to live in primitive isolation for fear of otherwise imploding with the rest of the country when the house of cards comes down. 70%.


